OWN #24 – Image SEO, Content Marketing, and Spying on Your Competitors

8 Image SEO Best Practices to Make Your Content More Discoverable
Learn what image SEO is, and the best practices you'll want to follow to make your webpages more discoverable in image search results.

Why Content Marketing Beats Advertising
Learn why content marketing beats advertising, hands-down, every time. Content marketing is the best strategy to attract and convert buyers.

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Keyword Competitive Analysis: How to Find Your Competitors' Keywords
Keyword competitive analysis is the process of finding relevant and valuable keywords that your competitors rank for, but you don't.

What is a Blog and How is it Different Than a Website?
The difference isn’t as prominent as you may think because, technically, both are websites that help you accomplish some of the same things. But there are a few important things you should know.

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The entrepreneur’s guide to note-taking methods that work
Note taking is essential to your productivity. Here are the note-taking methods that will help you take better notes.

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Comments

Put All Your Eggs in One Basket!

But not just ANY basket. You may have noticed that Facebook was down for a L – O – N – G time today. So was Instagram, Messenger, and WhatsApp (all Facebook apps, or “crapps,” as I call them – LOL). To most of the world, this would bother them. It certainly bothered some heavy FB advertising folks. I suspect the real loss today was in the billions. FB stock lost about $50 billion in market cap. OUCH. But the real question is this: Did it affect you? Did it affect your business? If it did, is there anything you can do to mitigate future losses? The answer is a resounding “YES!” I've harped on this and at you for over a DECADE now – OWN your own real estate. Don't be a sharecropper. When you run your business on another company's platform, their demise could be yours as well. Plus, they can kick you off their platform at any time for any reason. Just ask former President Trump. (Not to be political, but FB and YouTube kicked him off their plat...

Test Using WP Syndicate 3

Hi, this is a post that I will use as an example to publish to Posterous automatically using a plugin that I want to modify. This, however, is not the post that will get auto posted. I'm just using this as an example to show you how the post should look in WordPress, then in Posterous, then in Blogger (and all the other platforms that allow syndication. The post in WordPress should be the full post. The "reposting" on Posterous should be either (version .8) a snippet of say 300 characters Test Using WP Syndicate

The Future of Marketing

Seth Godin talks with Copyblogger's Brian Clark about the future of marketing. From the article: “If you’ve been paying attention to the world of work, the news is unavoidable. Everyone is bracing for a tech-induced transformation — and it’s already started. “As a solo or small business person, technology allows you to do things that used to require scores of employees and tons of capital — and that ability will accelerate with AI. But it’s the human being at the center of it all that will ultimately determine if you succeed or fail.” There is no doubt that technology's rapid advances will affect marketing in a profound way. Rather than fear change, though, one should embrace it. Big things are (always) about to happen. Get in front of it and ride the wave! Source: Seth Godin on the Future of Marketing – Copyblogger The post The Future of Marketing appeared first on Internet Marketing Muscle . The Future of Marketing

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