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Showing posts from May, 2012

Google Algorithm Update: Panda and Penguin

Google Algorithm Update (Revision: I originally had planned to make this a single post, but when I got to 1700 words, and hadn’t gotten to the “Google-proofing,” I decided to break it into 2 parts.) We have admittedly lain low on the topic of Google updates like Panda and Penguin . There are several reasons and now that those updates seem to have taken the internet world by storm and caused many internet marketers a ton of grief, we now feel compelled to say something about it. We will also—at the very end—offer our recommendations on how to deal with what may have happened to your search engine rankings as well as how to prevent issues from recurring or appearing in subsequent searches after Google makes algorithm updates. Google Algorithm Update Here’s the backstory. 10+ years ago, a little search engine came into existence. It was created by two Stanford graduate students: Sergey Brin and Larry Page. The dominant search engines at the time were Yahoo , Alta Vista ,

Social Marketing Strategies & Leveraging Current Trends

via marketingeasystreet.com Good stuff from Brian Johnson