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Back when I was in the retail business, managing a fairly small (at the time) sporting goods store, my division supervisor, whom I respected a great deal, would always visit and leave true pearls of wisdom. Being the wet-behind-the-ears 20-something that I was, I thought everything he said was so profound. Later, I'd come to realize that it was all in the delivery! What I didn't know was that he was one or two steps ahead of me (maybe more, he was really smart) and when I went on to another career in a different industry and began work on my MBA, I came to find that what he so expertly presented was just case studies and theory from business school! Now, I'm not trying to demean or belittle his work. On the contrary. This man knew a lot, but he knew no more than anybody else. He just applied it. And he taught it really well. I've found through life experience that the old saying, "Those who can, do. Those who cannot, teach," is a bunch of crap. Those

A Beginner's Guide on How to Syndicate Articles You have a business. And you have a web site for that business. But you are lacking the desired traffic. You want to get the word out about your site. For this reason, you choose to write articles that are intended for marketing. Your problem now lies on how to syndicate those articles? Step by Step There are many ways that you can go about in syndicating your articles. Here are only some that you can consider as your basic guide especially if you are new to the concept. 1. Good content You have to tap on to your target market in the very vast cyber world. And how are you going to do this? By providing what they are looking for. For example, you are selling mattresses and you want to capture people in the medical industry. Your articles can go like tips to finding a good mattress after an endless shift, or how about the medical benefits of a good mattress for someone in the medical field. Those were just samples and at top of the head

Advertising and marketing are creative disciplines. That's one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a fun way to make a living. Having said that, I must also say that too often I see marketers going too far. In my opinion it is certainly possible to be too creative for your own good. What exactly do I mean by that? Let me share a very public example to explain. My example comes from the reality television show, "The Apprentice." Okay, so I admit it, I LOVE that show. I'm not much of a reality TV fan, but there's something about watching these teams compete on business challenges week in and week out that intrigues and entertains me. Quite often they are given marketing-related tasks on the show. Let's face it, marketing is one of THE most important jobs you'll ever have in business. If you can do it well, your business will more than likely do well. If y