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Showing posts from September, 2010

The Four Ps of Marketing

Back when I was in the retail business, managing a fairly small (at the time) sporting goods store, my division supervisor, whom I respected a great deal, would always visit and leave true pearls of wisdom. Being the wet-behind-the-ears 20-something that I was, I thought everything he said was so profound. Later, I'd come to realize that it was all in the delivery! What I didn't know was that he was one or two steps ahead of me (maybe more, he was really smart) and when I went on to another career in a different industry and began work on my MBA, I came to find that what he so expertly presented was just case studies and theory from business school! Now, I'm not trying to demean or belittle his work. On the contrary. This man knew a lot, but he knew no more than anybody else. He just applied it. And he taught it really well. I've found through life experience that the old saying, "Those who can, do. Those who cannot, teach," is a bunch of crap. Those