Internet Marketing Muscle Blog

Email is an indispensable communication tool for our business. This is because it is a free, fast and reliable form of communication that is accessible to everyone with an internet connection. It allows users to foster and build lasting relations irrespective of distances with both prospects and customers. E-mail is most widely used as a prospect conversion and customer retention. E-mail can particularly be an effective push for your online communications outreach. It comes in handy for customer retention as it can help in targeted email campaigns where your message can be pushed out to customers to inform and remind. As a two-way form of communication, it is valuable to gather feedback and prompt actions from your audience. Source: Email Marketing Guide for Beginners – Small Business Trends The post Email Marketing Guide for Beginners appeared first on Internet Marketing Muscle . The article was originally published here!

Give your subscribers the freedom to choose what content they want by letting them “mute” your emails. Not every subscriber will be as excited as you are about your new product, promotion, event ⏤ or whatever cool new thing you’re ready to share. Until now, they’ve only had two choices: ignore your emails or unsubscribe. But there’s a third option:  Let them “mute” your promotional emails.   Instead of unsubscribing from ALL of your emails, subscribers can choose to mute those particular emails, and still continue to receive other emails from you.  This allows you to send to subscribers who actually  want  to receive those particular emails. You’ll likely see higher open and click rates, increased conversion rates, and more revenue generated from this targeted audience.  Simply include a “mute” button or link in your emails. Then, using AWeber’s broadcast automations, apply a tag to any subscriber that clicks the “mute” link or button. You can then exclu