Pinterest: List Building 101 Ti

Put All Your Eggs in One Basket!

But not just ANY basket. You may have noticed that Facebook was down for a L – O – N – G time today. So was Instagram, Messenger, and WhatsApp (all Facebook apps, or “crapps,” as I call them – LOL). To most of the world, this would bother them. It certainly bothered some heavy FB advertising folks. I suspect the real loss today was in the billions. FB stock lost about $50 billion in market cap. OUCH. But the real question is this: Did it affect you? Did it affect your business? If it did, is there anything you can do to mitigate future losses? The answer is a resounding “YES!” I've harped on this and at you for over a DECADE now – OWN your own real estate. Don't be a sharecropper. When you run your business on another company's platform, their demise could be yours as well. Plus, they can kick you off their platform at any time for any reason. Just ask former President Trump. (Not to be political, but FB and YouTube kicked him off their plat...

Nine Ways to Stay Inspired and Avoid Blogger Burnout

This post is based on episode 170 of the ProBlogger podcast. Most bloggers start off with a huge burst of energy and excitement. But then at some point (often in their first year or two of blogging) they come up against their first bout of “blogger burnout”. Why Does Blogger Burnout Happen? Blogger burnout can materialise in different forms and for different reasons. You may have run out of topic ideas, and feel you’ve said everything there is to say. You may have become disillusioned with your topic, your niche, or blogging in general. Despite working really hard on your blog, you may not think it’s paying off. You may not be reaching the goals you set for yourself. You may feel overworked and worn out. Your blog may no longer align with the reason you started it. For example, you may have wanted to be creative at first, but now you’re focused on making money. You may be overwhelmed by everything you need to do to keep your blog running. Whatever the caus...

February 9, 2021 – Affiliate Marketing, Content Distribution, and Miscellaneous Ramblings

Lots of noise in the world…let's talk about affiliate marketing! Lots going on in the world today. Still fighting the COVID-19 pandemic (numbers are finally going down), Trump's second impeachment (will this be “must-see TV” – I don't know and I won't be watching), and it's FREEZING up here in the PNW. Could get a couple inches of snow. Snow day! Except the kids aren't IN school. They're “distance learning.” Anyhoo…let's talk affiliate marketing. What is Affiliate Marketing? Think of selling something. It could be something you make yourself or somebody else made it. If the latter, it's affiliate marketing. Of course, I'm really simplifying this. Is a retailer an affiliate marketer? I guess, according to the definition above. According to Wikipedia, Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the a...

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