OWN #13 – Happy New Year!

Hi! Well, today is January 1, 2021. Let's hope this year is better than the last.

2020 was a pisser.

Let's move forward together and help each other grow. I feel like I didn't grow one single bit last year.

But it wasn't COVID's fault. The president had nothing to do with it. In fact, there's only one guy to blame for my failure and it's ME.

You may be in the same boat. Or not. Just know that if you are, we're together. Let's work on removing the water from the boat, okay?

That said, let's get to the newsletter. Here goes.

Why Clubhouse App Might Be the Next Major Social Media Platform
Discover what Clubhouse App is, why it might become a breakout social platform, and why Michael Stelzner believes Clubhouse has staying power.

How Graham Stephan Makes $4,217,723 A Year on YouTube
At 30 years old, he’s mostly retired from selling houses to focus full time on his YouTube channel from which he’s making WAY MORE.

(Ad) This is maybe a better, cheaper, and faster way to list build: Viral reports. But how? This free report will tell you.

19 Lessons For Life During The COVID Era
COVID has changed many things in our lives. Here are 19 lessons learned from observing all these changes.

Google Chrome extension that extracts Facebook birthdays
Suck at remembering birthdays? Yeah, me too. This little ditty will even put it on whatever calendar you want.

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The Most Important Blog Post
It is on the most important blog. Yours. Even if no one but you reads it. The blog you write each day is the blog you need the most. It’s a compass and a mirror, a chance to put a stake in the ground and refine your thoughts. And the most important post? The one you’ll write tomorrow.

That's why I write this. I'm not consistent – yet. But I will be.

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Nine Ways to Stay Inspired and Avoid Blogger Burnout

This post is based on episode 170 of the ProBlogger podcast. Most bloggers start off with a huge burst of energy and excitement. But then at some point (often in their first year or two of blogging) they come up against their first bout of “blogger burnout”. Why Does Blogger Burnout Happen? Blogger burnout can materialise in different forms and for different reasons. You may have run out of topic ideas, and feel you’ve said everything there is to say. You may have become disillusioned with your topic, your niche, or blogging in general. Despite working really hard on your blog, you may not think it’s paying off. You may not be reaching the goals you set for yourself. You may feel overworked and worn out. Your blog may no longer align with the reason you started it. For example, you may have wanted to be creative at first, but now you’re focused on making money. You may be overwhelmed by everything you need to do to keep your blog running. Whatever the caus...

Put All Your Eggs in One Basket!

But not just ANY basket. You may have noticed that Facebook was down for a L – O – N – G time today. So was Instagram, Messenger, and WhatsApp (all Facebook apps, or “crapps,” as I call them – LOL). To most of the world, this would bother them. It certainly bothered some heavy FB advertising folks. I suspect the real loss today was in the billions. FB stock lost about $50 billion in market cap. OUCH. But the real question is this: Did it affect you? Did it affect your business? If it did, is there anything you can do to mitigate future losses? The answer is a resounding “YES!” I've harped on this and at you for over a DECADE now – OWN your own real estate. Don't be a sharecropper. When you run your business on another company's platform, their demise could be yours as well. Plus, they can kick you off their platform at any time for any reason. Just ask former President Trump. (Not to be political, but FB and YouTube kicked him off their plat...

Advertising - Get Real

Advertising and marketing are creative disciplines. That's one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a fun way to make a living. Having said that, I must also say that too often I see marketers going too far. In my opinion it is certainly possible to be too creative for your own good. What exactly do I mean by that? Let me share a very public example to explain. My example comes from the reality television show, "The Apprentice." Okay, so I admit it, I LOVE that show. I'm not much of a reality TV fan, but there's something about watching these teams compete on business challenges week in and week out that intrigues and entertains me. Quite often they are given marketing-related tasks on the show. Let's face it, marketing is one of THE most important jobs you'll ever have in business. If you can do it well, your business will more than likely do well. If y...

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