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Once a Week Newsletter #16 – WordPress Security, Landing Page Design, and SEO

Let's talk WordPress security, landing pages, and SEO (some of my favorite topics)!

Welcome to another edition of the Once a Week Newsletter! We're on #16 now.

But before we get to the chosen topics, let's talk mar-tech.

What is mar-tech? It's the intersection of marketing and technology. Duh, Bill, I know that, but what is it? Well, it's two of the things that really get me jazzed.

I love new technology and I love marketing (maybe even more). As I've said before, nearly everything you do is marketing.

So always be aware of how your behavior influences others' perception of you. Even if you think you're “off work,” people will judge YOU based on your behavior and that judgement can carry over to your business, usually in a bad way.

As Warren Buffett has famously said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

He's not wrong. So keep that in mind. It will serve you well for a very long time.

Let me know in the comments if you're enjoying these weekly newsletters. And if you're not subscribed, you can sign up here.

What does it mean to sell the concept first?
Marketers often identify a problem and try to shoehorn in their product or service as a solution. This is not ideal. What's better is to “sell the concept” first, then introduce your product as a solution to the concept.

Facebook Ads Rules 101: A Guide to Getting Your Ads Approved Quickly
Trying to follow Facebook ads rules can feel like trying to hit a moving target in the dark. What can you advertise? How can you advertise it?

(Ad) Morning Brew
I highly recommend giving the Morning Brew newsletter a read. It's an awesome daily email that delivers the top business news in a way that's informative and entertaining.

21 Smart Google SEO Tips for 2021
Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead.

The landing page guide: How to promote your product on one web page
In the beginning, websites were all landing pages, simple one-page sites that provided links to other pages on the same server or on the internet. What we call landing pages today are much the same, only they now include images and video, contact forms and signup buttons, widgets and social media feeds.

WordPress Security: The Ultimate Guide
WordPress security can be intimidating, but it doesn’t have to be. In this comprehensive guide to WordPress security, we’ve simplified the basics of securing your WordPress website so that any non-technical person can understand and protect their website from hacker attacks.


The article was originally published here!

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