Yahoo Is the Clear Search Engine Loser

On the search engine market share front, Google and Bing gained market share from 2011 to 2012, taking market share from a struggling Yahoo. So what's an internet marketer to do? Some would suggest to disregard Yahoo altogether. I think different :) [caption id="attachment_2177" align="alignleft" width="384"] Are you in the herd?[/caption] I say, do the opposite of what the crowd is doing. You will never stand out if you're just another sheep in the herd. Now, I've never been a big proponent of optimizing web content for specific

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OWN #24 – Image SEO, Content Marketing, and Spying on Your Competitors

Image SEO, Content Marketing, and Spying on Your Competitors 8 Image SEO Best Practices to Make Your Content More Discoverable Learn what image SEO is, and the best practices you'll want to follow to make your webpages more discoverable in image search results. Why Content Marketing Beats Advertising Learn why content marketing beats advertising, hands-down, every time. Content marketing is the best strategy to attract and convert buyers. (Ad) Freedym Ryan Lee's FREE membership site with concise, to-the-point, no fluff training. Most training videos are less than 20 minutes. Immediately actionable info. Keyword Competitive Analysis: How to Find Your Competitors' Keywords Keyword competitive analysis is the process of finding relevant and valuable keywords that your competitors rank for, but you don't. What is a Blog and How is it Different Than a Website? The difference isn’t as prominent as you may think because, technically, both are websites that ...

Advertising - Get Real

Advertising and marketing are creative disciplines. That's one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a fun way to make a living. Having said that, I must also say that too often I see marketers going too far. In my opinion it is certainly possible to be too creative for your own good. What exactly do I mean by that? Let me share a very public example to explain. My example comes from the reality television show, "The Apprentice." Okay, so I admit it, I LOVE that show. I'm not much of a reality TV fan, but there's something about watching these teams compete on business challenges week in and week out that intrigues and entertains me. Quite often they are given marketing-related tasks on the show. Let's face it, marketing is one of THE most important jobs you'll ever have in business. If you can do it well, your business will more than likely do well. If y...

Nine Ways to Stay Inspired and Avoid Blogger Burnout

This post is based on episode 170 of the ProBlogger podcast. Most bloggers start off with a huge burst of energy and excitement. But then at some point (often in their first year or two of blogging) they come up against their first bout of “blogger burnout”. Why Does Blogger Burnout Happen? Blogger burnout can materialise in different forms and for different reasons. You may have run out of topic ideas, and feel you’ve said everything there is to say. You may have become disillusioned with your topic, your niche, or blogging in general. Despite working really hard on your blog, you may not think it’s paying off. You may not be reaching the goals you set for yourself. You may feel overworked and worn out. Your blog may no longer align with the reason you started it. For example, you may have wanted to be creative at first, but now you’re focused on making money. You may be overwhelmed by everything you need to do to keep your blog running. Whatever the caus...

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