Internet Marketing Muscle Blog

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Back when I was in the retail business, managing a fairly small (at the time) sporting goods store, my division supervisor, whom I respected a great deal, would always visit and leave true pearls of wisdom. Being the wet-behind-the-ears 20-something that I was, I thought everything he said was so profound. Later, I'd come to realize that it was all in the delivery! What I didn't know was that he was one or two steps ahead of me (maybe more, he was really smart) and when I went on to another career in a different industry and began work on my MBA, I came to find that what he so expertly presented was just case studies and theory from business school! Now, I'm not trying to demean or belittle his work. On the contrary. This man knew a lot, but he knew no more than anybody else. He just applied it. And he taught it really well. I've found through life experience that the old saying, "Those who can, do. Those who cannot, teach," is a bunch of crap. Those...

A Beginner's Guide on How to Syndicate Articles You have a business. And you have a web site for that business. But you are lacking the desired traffic. You want to get the word out about your site. For this reason, you choose to write articles that are intended for marketing. Your problem now lies on how to syndicate those articles? Step by Step There are many ways that you can go about in syndicating your articles. Here are only some that you can consider as your basic guide especially if you are new to the concept. 1. Good content You have to tap on to your target market in the very vast cyber world. And how are you going to do this? By providing what they are looking for. For example, you are selling mattresses and you want to capture people in the medical industry. Your articles can go like tips to finding a good mattress after an endless shift, or how about the medical benefits of a good mattress for someone in the medical field. Those were just samples and at top of the head...

Advertising and marketing are creative disciplines. That's one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a fun way to make a living. Having said that, I must also say that too often I see marketers going too far. In my opinion it is certainly possible to be too creative for your own good. What exactly do I mean by that? Let me share a very public example to explain. My example comes from the reality television show, "The Apprentice." Okay, so I admit it, I LOVE that show. I'm not much of a reality TV fan, but there's something about watching these teams compete on business challenges week in and week out that intrigues and entertains me. Quite often they are given marketing-related tasks on the show. Let's face it, marketing is one of THE most important jobs you'll ever have in business. If you can do it well, your business will more than likely do well. If y...

By far, social networking and bookmarking is the quickest way to get a flood of traffic to your website. If you're starting a new business, here's what I suggest you do to begin building traffic to your site or blog: Sign up to digg, StumbleUpon, Friendster, Facebook, MySpace, and twitter. Also sign up for Ping.fm. Use Ping.fm to post updates to all the above services whenever you post a new page or post on your blog. Use Feedburner to distribute your RSS feed. Make sure you have an RSS link and image at the top of your blog. Make sure that your site or blog has a sitemap. Send that sitemap to google.com , yahoo.com , and bing.com (formerly known as Live.com). Whenever you update or add a page, ping your sitemap to the search engines. If you really want a traffic rush, write something controversial. Your headline is very important here. Instead of writing "Quick Traffic-Building Tactics" (like I did above -- shame on me!), write something like: How to Flood Y...

Private Label Rights, or PLR, publishing is one of the quickest and most effective internet marketing methods that you can implement. You can literally acquire, modify, and publish a PLR product in one day. If you want to get your online business up and running, generating cash from day 1 , PLR publishing is the way to go. What you do is acquire the rights to modify and call your own material created by somebody else. Here are a few places to go to find quality PLR material (a lot of private label rights material is crap): PLRWholesaler SureFireWealth PLRSO Most of the documents you find here is free; some is very affordable. No matter which way you go (free or paid), you then modify the material to suit your needs, putting in your name as the author, your headers and footers and links, and change, to your heart's content, any of the verbiage so that it suits the market you want to target. Publish it using a PDF creator (the free OpenOffice is great, by the way), upload...

This blog is mainly to help spread the word about the information I talk about over at my website, Internet Marketing Muscle: Putting Muscle into Your Internet Marketing . I'll give you links to what I consider to be my most important and/or interesting posts, product launches, affiliate promotions, new or interesting promotional methods, and free reports that I regularly publish. Internet Marketing Muscle is all about YOUR internet marketing, or online, business. I'll show you how to go about brainstorming, creating, building, and promoting your online business, using readily available tools and proven methods, many of which are free or very low cost. We'll talk about choosing a niche, brainstorming your ideas, site-building tools, using blogs, driving targeted traffic, list building and list marketing, creating your own products, using private label rights and promotion, and a whole host of other things that will enable you to build your own dream business. I'll ...