Pinterest: use the 80-20 rule

OWN #24 – Image SEO, Content Marketing, and Spying on Your Competitors

Image SEO, Content Marketing, and Spying on Your Competitors 8 Image SEO Best Practices to Make Your Content More Discoverable Learn what image SEO is, and the best practices you'll want to follow to make your webpages more discoverable in image search results. Why Content Marketing Beats Advertising Learn why content marketing beats advertising, hands-down, every time. Content marketing is the best strategy to attract and convert buyers. (Ad) Freedym Ryan Lee's FREE membership site with concise, to-the-point, no fluff training. Most training videos are less than 20 minutes. Immediately actionable info. Keyword Competitive Analysis: How to Find Your Competitors' Keywords Keyword competitive analysis is the process of finding relevant and valuable keywords that your competitors rank for, but you don't. What is a Blog and How is it Different Than a Website? The difference isn’t as prominent as you may think because, technically, both are websites that ...

Advertising - Get Real

Advertising and marketing are creative disciplines. That's one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a fun way to make a living. Having said that, I must also say that too often I see marketers going too far. In my opinion it is certainly possible to be too creative for your own good. What exactly do I mean by that? Let me share a very public example to explain. My example comes from the reality television show, "The Apprentice." Okay, so I admit it, I LOVE that show. I'm not much of a reality TV fan, but there's something about watching these teams compete on business challenges week in and week out that intrigues and entertains me. Quite often they are given marketing-related tasks on the show. Let's face it, marketing is one of THE most important jobs you'll ever have in business. If you can do it well, your business will more than likely do well. If y...

Put All Your Eggs in One Basket!

But not just ANY basket. You may have noticed that Facebook was down for a L – O – N – G time today. So was Instagram, Messenger, and WhatsApp (all Facebook apps, or “crapps,” as I call them – LOL). To most of the world, this would bother them. It certainly bothered some heavy FB advertising folks. I suspect the real loss today was in the billions. FB stock lost about $50 billion in market cap. OUCH. But the real question is this: Did it affect you? Did it affect your business? If it did, is there anything you can do to mitigate future losses? The answer is a resounding “YES!” I've harped on this and at you for over a DECADE now – OWN your own real estate. Don't be a sharecropper. When you run your business on another company's platform, their demise could be yours as well. Plus, they can kick you off their platform at any time for any reason. Just ask former President Trump. (Not to be political, but FB and YouTube kicked him off their plat...

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