[caption id="attachment_6204" align="aligncenter" width="400"] Image courtesy of Stuart Miles | FreeDigitalPhotos.net[/caption] Ah, it's nearing the end of the year, so you know what that means! Yes, it's time to make "New Year Resolutions." I've never really been one to make resolutions for the new year. Rather, I like to make resolutions as soon as they make sense. For example, if I realize something needs improvement in July, I resolve to solve it in July. But now is as good a
But not just ANY basket. You may have noticed that Facebook was down for a L – O – N – G time today. So was Instagram, Messenger, and WhatsApp (all Facebook apps, or “crapps,” as I call them – LOL). To most of the world, this would bother them. It certainly bothered some heavy FB advertising folks. I suspect the real loss today was in the billions. FB stock lost about $50 billion in market cap. OUCH. But the real question is this: Did it affect you? Did it affect your business? If it did, is there anything you can do to mitigate future losses? The answer is a resounding “YES!” I've harped on this and at you for over a DECADE now – OWN your own real estate. Don't be a sharecropper. When you run your business on another company's platform, their demise could be yours as well. Plus, they can kick you off their platform at any time for any reason. Just ask former President Trump. (Not to be political, but FB and YouTube kicked him off their plat...
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