Internet Marketing Muscle Blog

Use sitemaps! They are great for search engines and humans alike. From the article: “ Learn how to create a Sitemap in WordPress. You can create two sitemaps: XML and HTML sitemap. Understand the difference between XML and HTML sitemap as well.” Sitemaps are critically important for both your users and search engines. Search engines first: Google and the other SEs LOVE XML sitemaps because they tell the web crawlers EXACTLY where to go to find ALL of your site's contents. The easiest way to add XML sitemaps to the Search Engines is through the Yoast SEO plugin , which makes several sitemaps for your WordPress site automatically. You do still have to tell Google and the other SEs where to find them. But once that's done, and their spiders hit that sitemap, your content should be indexed pretty quickly. At least in theory… 🙂 Now, HTML sitemaps are awesome because, like XML sitemaps for search engines, they help actual PEOPLE know whe...

From the article: SEO often seems complicated and takes too much time so we often neglect it. Matt Diggity is here to convince us why we shouldn't. With a little effort, you will not only have more traffic but find the people who are ready to purchase. “SEO” is a PITA. At least it used to be. You had to either do some “blackhat” SEO stuff or do outreach campaigns where you got influential bloggers to either share your content or let you write guest posts for them (still good strategies). But it's not that hard. You do have to work, though. Give this podcast a listen. Source: Get Google to Deliver the Right Customers to Your Website | ActiveGrowth Podcast Ep.42 The post Get More Traffic from Google (SEO) appeared first on Internet Marketing Muscle . Get More Traffic from Google (SEO)

This post is based on episode 170  of the ProBlogger podcast. Most bloggers start off with a huge burst of energy and excitement. But then at some point (often in their first year or two of blogging) they come up against their first bout of “blogger burnout”. Why Does Blogger Burnout Happen? Blogger burnout can materialise in different forms and for different reasons. You may have run out of topic ideas, and feel you’ve said everything there is to say. You may have become disillusioned with your topic, your niche, or blogging in general. Despite working really hard on your blog, you may not think it’s paying off. You may not be reaching the goals you set for yourself. You may feel overworked and worn out. Your blog may no longer align with the reason you started it. For example, you may have wanted to be creative at first, but now you’re focused on making money. You may be overwhelmed by everything you need to do to keep your blog running. Whatever the caus...

Seth Godin talks with Copyblogger's Brian Clark about the future of marketing. From the article: “If you’ve been paying attention to the world of work, the news is unavoidable. Everyone is bracing for a tech-induced transformation — and it’s already started. “As a solo or small business person, technology allows you to do things that used to require scores of employees and tons of capital — and that ability will accelerate with AI. But it’s the human being at the center of it all that will ultimately determine if you succeed or fail.” There is no doubt that technology's rapid advances will affect marketing in a profound way. Rather than fear change, though, one should embrace it. Big things are (always) about to happen. Get in front of it and ride the wave! Source: Seth Godin on the Future of Marketing – Copyblogger The post The Future of Marketing appeared first on Internet Marketing Muscle . The Future of Marketing

In WordPress, there are subtle differences between posts & pages. Often WordPress beginners get confused between posts and pages. By default, WordPress comes with two content types: posts and pages. As a beginner, you are probably wondering what’s the difference between posts vs pages? They seem to look similar in the WordPress dashboard as well as on the website. Readers often ask us: Why do I need both? When should I use posts? When should I use pages? In this article, we will explain the difference between posts vs. pages in WordPress. WordPress Pages vs. Posts (Key Differences) To summarize, following are the key differences between posts vs pages in WordPress. Posts are timely vs. Pages are timeless. Posts are social vs. Pages are NOT. Posts are organized using categories and tags vs. Pages are hierarchical and can be organized as child and parent pages. Posts are included in RSS feed vs. Pages are not. Posts have author and published date vs Pages do not. So...